RFU Presents Ambitious Strategy to Strengthen Women’s Rugby and Capitalize on the Red Roses' World Cup Victory

The RFU has pledged to keeping up forward drive by introducing a long-term action plan designed to capitalize on the success of the national women's team's championship.

Core Targets of the Strategy

Dubbed Our Time: Every Rose, the initiative details several ambitious targets, including becoming the first England team to secure back-to-back global tournament titles.

Another major aim is to expand involvement to one hundred thousand women and girls playing rugby around the country by the year 2030, up from the present number of sixty thousand.

Financial and Audience Targets

The national rugby authority is also striving to boost its earnings from the female rugby to £60m, permitting greater funding in community the game.

Furthermore, the plan includes a target of building 3 million dedicated supporters.

“The pressures have never been greater,” commented a senior official, responsible for women's rugby. “The chance has never been greater, but inaction is not possible because the wheels are now gaining speed.”

Creating a Future for Women’s Rugby

Teasdale emphasized that the women's game has made huge strides since she started at the rugby union in the year 2011, when there were just twelve thousand five hundred participants.

The director noted that within some teams, although women weren’t stopped, they faced a lack of welcome as well.

Regardless of the developments made, she insisted that further work is required to strengthen the game, particularly amid a cost of living crisis.

Unprecedented Achievement and Forward-looking Aspirations

“Recently, we witnessed an outstanding landmark as eighty-two thousand spectators entered the stadium at the stadium to see our national team win the World Cup title,” she stated.

“Planning for the future to the next decade, we aim to sustain this drive alive.”

Obstacles and Prospects

The director explained that the body functions in an context where funds are limited, which can lead to challenging decisions.

“Bold plans, particularly for the women's sport, inherently disrupt the current situation,” she said. “But the fact is evident: the long-term prospects of the game relies on the women's sport.”

Support Base and Future Focus

Additionally, the head of the rugby union, Bill Sweeney, highlighted that of the 400,000 fans who were present at the Women’s Rugby World Cup, nearly a third had not once attended a game before.

“Perhaps the stat that truly motivates us is that ninety percent indicated they want to return and do it all over again,” he remarked. “Yet we should not become complacent. We must keep our foot on the gas.”

Andrew Moore
Andrew Moore

A financial journalist with over a decade of experience covering global markets and economic policy.