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The original creators behind the well-known ice cream brand Ben and Jerry's has announced that corporate owner Unilever stopped the introduction for a new pro-Palestinian frozen dessert product.

Ben Cohen, who co-founded the business with Jerry Greenfield, disclosed that he plans to personally create the controversial flavor as part of an individual collection showcasing causes the company has been barred from speaking out about.

Longstanding Dispute Involving Creators versus Corporate Owner

The recent development intensifies the continuing conflict among the internationally recognized dessert company and Unilever, the UK-based consumer goods giant which has owned the ice cream brand for over two decades.

The co-founders maintain how Unilever and its ice cream arm the Magnum brand improperly prevented Ben & Jerry's from "honouring its social mission".

The Fruit Flavor as an Emblem of Support

The entrepreneur announced through an Instagram video that he's developing an innovative watermelon-flavored sorbet, asking for public suggestions regarding the product's name plus potential ingredients.

“I'm doing what they were prevented from doing,” Mr. Cohen stated from a cooking set. “I'm making a watermelon-flavored frozen dessert that calls for lasting ceasefire for Palestinians and calls for addressing the harm that was done there.”

This particular fruit has become a symbol for solidarity with the Palestinian people because of its colors, that mirror the colors in Palestine's national banner – red, green, black and white.

Previous Activism plus Current Changes

Several years ago, Ben & Jerry's refused to sell their merchandise in territories occupied by Israel, resulting in Unilever transferring their Israel business to an Israeli distributor, thereby permitting continued sales in the occupied West Bank.

The new dessert series will be developed under Ben's Best, the activist ice cream brand that was first established several years back to support ex- political contender Bernie Sanders with the flavor "Bernie's Back".

Leadership Changes plus Future Intentions

Mr. Cohen stated that he plans to create other frozen dessert varieties focusing on concerns which the company was prevented from addressing publicly due to corporate restrictions.

The announcement comes after partner Mr. Greenfield resigned from Ben & Jerry's recently, following many years with the organization, mentioning worries regarding how the company's autonomy was undermined after Unilever's decision to curb their advocacy work.

At that time, Ben Cohen stated how "Jerry has a really big heart and the ongoing dispute with our parent company was deeply distressing him."

“My conscience leads me to keep working within the organization to advocate for corporate autonomy ensuring that the company can achieve the social mission, the principles that established its foundation while upholding for over 40 years," he explained to journalists.

• Corporate owner limitations on social activism
• Personal product development by original creators
• Watermelon flavor serving as political symbol
• Ongoing tensions between parent company and ethical values